Referrals receive $10 off their purchase of $95 or more.
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Any advocate who successfully refers a friend (i.e., a purchase is made) gets a free pair of leggings. Girlfriend Collective is an activewear brand that sells clothes made from recycled materials. This elicits an emotional response from both your customers and their referrals, increasing the likelihood they’ll follow through with the program. Outdoor Voices plays to these social behaviors by promoting their referral program with language like “Doing Things is more fun with friends,” alongside images of people running and laughing together. Social behaviors are goal-oriented - people want to feel included and connected with their peers.
Once they’ve completed their order, you get $20 toward Outdoor Voices products. When customers refer their friends, that friend will get 20% off their first purchase. Outdoor Voices is an activewear retailer.
This creates a sense of urgency and encourages the user to make their purchase quickly. Glossier’s referred customers must complete a purchase within 90 days of receiving their reward or the deal expires.
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Pro Tip: Add a time limit to your rewards. For referrals, their reward is 10% off their first purchase from Glossier’s website. The caveat is that all three steps must be completed in the same website session for the discount to apply. The company has become a beauty staple among millennials and Gen Z, thanks to their strong referral program.Īdvocates get a $10 store credit when a referred customer clicks on a personalized referral link, creates a new account, and places an order. Glossier is an online retailer that sells skincare, fragrance, and beauty products. For referrals, this type of enticing language can influence the perceived value of a product and convert more people. with your friends and family,” to create a sense of intrigue. Madison Reed, for example, uses phrases like, “Share the secret of hair color. Pro Tip: Use language that grabs attention and suggests exclusivity. With the company’s invite a friend program, customers get a $15 credit for every referral who signs up, and referrals get a $15 discount off their first purchase. Madison Reed is a haircare company that delivers color treatment products, hair accessories, styling tools, and more. Retail & E-commerce Referral Program Examples 1. Travel & Transportation Referral Program Examples.Food & Beverage Referral Program Examples.Subscription Service Referral Program Examples.Retail & E-commerce Referral Program Examples.So, whether you’re on the fence about starting a referral program - or want inspiration to freshen up your existing program - we got you covered with this list of 70+ programs from a variety of business models. They’re a low-cost, high-reward way to scale your business quickly using your best asset: your customers.Įven if you have a standard “give-to-get” referral model, there are still plenty of ways to grab your customers’ attention with rewards and perks. Every business should have a referral program.
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